See Challenge # 090. One of the challenges with split cards is that many of the good names have already been used by Wizards. For example, "Run & Hide" could make a great split card, except that there are already split cards Hit // Run and Hide // Seek. Wizards have stated that they're "not sure" if the rules would cope with them reprinting one half of a split card as its own card, or paired with a different other half.

Well, to finish off my set of ten, I decided it was irresistible to assume the rules can in fact cope with it. This is two reprints: the Fire half of Fire // Ice split away from Ice and instead paired with Rescue.

(I'm assuming the whirlwind can be treated as a magical whirlwind that's scooping up the guy at the bottom-centre to transport him somewhere safer. That works, right? It's not like the guy being rescued in Rescue's original art looks like he's travelling especially comfortably either...)

I can understand why Wizards wouldn't want to print a different card with the same name, but this seems more than acceptable to me. In this case, Wizards doesn't seem to be able to tell the difference between "we don't know if the rules can handle it" and "we don't want to deal with it, because it bothers us somehow."

By the by, I do hope they get over some of their little taboos someday. It would be rather neat to see something like Shrink//Shrivel pop up.

I agree sometimes it seems odd what they don't want to do. (I suspect sometimes it conflicts with something else they're thinking of doing. And other times they're just wrong. And sometimes there's a business reason, not a gameplay reason.) In this case, to me, it seems more trouble than it's worth; it's a nice idea, but making names less unique[1] seems asking for trouble somewhere, in gatherer if not in the rules :)

[1] See, everyone! Valid use of "less unique"! :)